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Customer Review

on November 18, 2002
While at IBM Louis V. Gerstner, Jr. developed a reputation of aloof arrogance. One would not suspect this from reading his book, in which he gives generous credit to the tens of thousands of people who created the company and to many others, some by name, who helped to save and resurrect it.
As a former IBM executive who took early retirement twenty years ago, just as the company's bureaucracy was beginning to strangle the organization, I was fascinated to learn how that bureaucracy spread and the extremes to which it went, creating a culture thst led to decisions (if any) by committee, conspiratorial compromise, and self-protective behavior. This is not the IBM I had known. Even more interesting is the rapidity with which Louis Gerstner diagnosed the sickness of the company and the speed and persistence with which he administered tough medicine.
Despite IBM's near-terminal condition Gerstner saw it correctly not only as a business enterprise but as a "national treasure" that was well worth the collossal efforts needed to restore it.
Unlike Jack Welch's adolescent "Jack: Straight from the Gut", this book focuses on the processes of leadership and management, strategic choice, and the decision process. But it speaks also to the essential importance of corporate culture, at IBM a way of life that is based on values rather than just on being first.
As a recovering IBMer I salute Mr. Gerstner for his remarkable achievements and as a reader applaud him for this exceptional contribution to the business book genre.
Don't miss it.
75 helpful votes
76 helpful votes
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