Customer Review

Reviewed in the United States on March 24, 2011
I was first introduced to Siva Vaidhyanathan's work a few years ago when he gave a presentation on the Google Books Project, a project in which my institution was set to participate with full force. As a librarian with a love of technology but a hearty skepticism about its effects on society, I expected the presentation to be a love letter to Google. Instead the presentation turned out to be a love letter to libraries and librarians, and I have been a fan of his ever since.

I found the same his latest book, the "Googlization of Everything". The idea of "techno-fundamentalism" resonated deeply with me as I have struggled with efforts in my profession to abandon tried and true methods of librarianship and information science in the rush to embrace the latest gadget or newest technology. Indeed, American culture (and it could be argued Western culture as well) has become fascinated with all things tech to the point of techno-fundamentalism, or a blind faith in technology and its ability to solve all the world's problems. Technology has done great things for the human race, but has also had weighty consequences as well.

The author does not seek to destroy Google or even hope for its demise. Instead he argues that we need to take back the objects of our culture from Google and others who, in the name of technology, progress, faster search and access, would seek to monopolize them and make money from them. I appreciate Dr. Vaidhyanathan's vision for a Human Knowledge Project, and hope to assist him and others in making that a reality. True change will only come about through deliberation, debate, and collaboration. It will not be handed down from a "benevolent giant" like Google.
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