4 of 6 people found the following review helpful
A Wonderful Guide on Content Marketing That Even the Novide Marketer Can Grasp!,
This review is from: Accelerate!: Move Your Business Forward Through the Convergence of Search, Social & Content Marketing (Paperback)
Content marketing has become a necessary step in marketing and promoting any online business (or online business presence). As a publisher who owns several web sites, I know this to be true. And while it's easy enough to "publish" content online, creating and marketing "quality content" is an entirely different story.
This book teaches publishers and marketers how to actually do it... successfully and from one of the best in the business. Arnie doesn't simply provide "head knowledge" but shares strategy from his own success as a content marketer.
I thought I was a pretty decent content marketer but learned so many new things after reading this helpful and resourceful guide. In fact, Accelerate! will be a book that I refer to again and again. I highly recommend it to anyone that is involved in online marketing.