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Customer Review

on August 1, 2005
I bought this book based on the title since my children have liberal arts majors. After reading it I bought copies for both my children (so I could keep my copy!) and have highly recommended it to my friends.

Mr Asher has many years experience counseling college students on career choice and career launch. "Most college students want a job when what they should really want is career development. What is career development? Career development is conducting a process of self-discovery and then matching what is discovered with the career marketplace." p 3 The book describes the process of selecting careers to research, how to research them, and then how to look for opportunities in those areaa.

What I particularly liked is that Mr Asher gives very detailed instructions on what to do, how to do it, and why to do it. For example, here is how to develop a list of companies to call, here is how to make contact and get interviews, and here is the number of interviews you need per week to get "traction" and land a job within 6 months.

While this book is specifically aimed at college grads it would be very useful for anyone looking for a new job.

I also highly recommend "The Play of Your Life: Your Program for Finding the Career of Your Dreams - And a Step-by-step Guide to Making It a Reality" by Colleen Sabatino. It is geared toward workers with experience who want to change jobs but the assessments are very useful for first-time job hunters. It has more specific advice on resumes and cover letters.

Another book I highly recommend is "They Don't Teach Corporate in College: A Twenty-Something's Guide to the Business World" by Alexandra Levit. The business world functions very differently from college and that can be a tough transition for students. Written by a 28-year-old who figured it out successfully, it's a great introduction for students entering the work world.
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