This product is without a doubt, one of the BEST screen protectors I've ever used. And I've used everything from Steinheil to Power Support to Zagg. amFilm might have convinced me that I don't need to spend a fortune to get excellent results. I originally tried a different brand that costs more than twice the price of these protectors. Despite purchasing and trying that product twice, it failed miserably both times. I searched for another brand and was tempted to go with another expensive brand again until I saw pretty good reviews for the amFilm. Figuring I had nothing to lose at that price, I ordered the amFilm. Well, I can personally tell you that those 5-star ratings were well deserved. After preparing the device and installing this film in the exact same environment as the first (and more expensive) film, I ended up with no air bubbles, no raised edges (from improperly sized films), no defects (glue marks, scratches, or other visual artifacts), and it even has a perfectly cut hole for that little mysterious sensor thing in the upper left corner of the Kindle screen. No loss of touch sensitivity, no rainbow effect, no excess friction when swiping... just a crystal clear appearance with no loss of clarity. I never got results this perfect from the more expensive film that I tried first. I can't believe how perfect this protector fits and looks on the device. Not one single air bubble or speck of dust. Now, granted, you still have to have a relatively low-dust installation environment. I installed in the bathroom after running the shower on full hot for five minutes and steaming the dust out of the air. That's a trick I've used for years for other devices. I also cleaned the screen very well with a non-abrasive alcohol based cleaner and used a can of compressed air to blast any remaining dust particles off the screen just before applying film. Problem is, if a film isn't cut properly, (as was the case with the previous films I tried), you have to keep lifting and reapplying to get it to line up decently. Eventually, some dust particles are going to make their way back into the area and onto the screen during one of those reapplications. This film went on perfect on first try. I simply lined up the top edges and the sensor hole. The rest just glided down to a perfect fit on the Kindle. Success on one try. I added a picture of the Kindle with the film installed above. amFilm is THE best choice for your Kindle Fire. Take it from someone who has already researched and tried the more expensive options.