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Customer Review

on April 12, 2003
Cults use motivational psychology to create closed controlling environments where cult members have little opportunity for free thinking. Societal organizations such as the advertising and sales industries, schools, and governmental organizations also use motivational psychology, but these organizations exert less control over members' lives. Some cults control *all* aspects of their members' lives, including where members work and live, members' social companions, members' sexual companions (if any), and even when members can use the bathroom. Cults achieve complete control through a program of deliberate isolation plus psychological reward and punishment. Cult members mechanically serve the cult leadership's goals and fantasies, often accumulating money, wealth and power for the cult leadership.
Professor Singer is a psychologist with over fifty years of research and clinical experience, and her collaborator Janja Lalich is a former cult member. Together they have produced a well-written text describing 'What Are Cults' and 'How Do They Work'. This very readable text is filled with specific examples describing how cults affect their membership, and examples describing the obstacles that former cult members face if they return to overall society. The discussion describes the use and effects of extreme motivational psychology within cults. The discussion also assists understanding motivational psychology use and effects within overall society.
"Cults In Our Midst: ..." was written in 1995. Since 1995 the United States' sexual mores (reflected by the entertainment media) have liberalized, sexually transmitted disease has increased, and societal affluence has lessened. If this text was revised in 2003, I believe that additional discussion of (lack of, or unconventional) sexuality and (lack of) food as motivators and punishment would be warranted.
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