This is the fourth round brush I've owned and the absolute best as everyone else has indicated. As someone else wrote, it holds but doesn't pull your hair. The best part are the results - after trying this the first time, I bypassed the flat iron because my hair didn't need it - and I've had *serious* issues getting my hair to look healthy and nonfrizzy. I have longer, blonde, color-treated hair that requires leave-in conditioner. I use Redken Outshine as a leave-in with Redken Smooth Down for shine and smoothness. The other round brushes I tried included one with natural bristles and 2 similar to this one - one broke when it was dropped and the other my hair got stuck in the seam. None gave me the results that this one does. In fact, I went to the salon to get my hair blown out after I received this brush. The beautician used a different brush and the outcome was no where near as what I was able to do on my own - I went home and washed it and restyled it myself. This brush is also lightweight. I would never have guessed a hairbrush could make such a difference! (I do not work for the company.) This is well worth the $$.