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Customer Review

472 of 519 people found the following review helpful
5.0 out of 5 stars A clincal account of the science behind overeating, February 26, 2009
This review is from: The End of Overeating: Taking Control of the Insatiable American Appetite (Hardcover)
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I appreciated this book. I appreciated a health-related book discussing dieting that WAS NOT trying to sell you something. The research that went into this book is impressive and the results are fascinating. Turns out that along with our waistlines, processed food manipulation has been on the rise since the 1980's.

Food producers of all types have been seeking ways to make us want their product more, and it is working. The pleasure-seeking part of your brain is hard to turn off once saturated with key combinations of ingredients, namely fat, sugar and salt. We are hard-wired to seek foods with these ingredients combined, and the public has been trained to respond. The result? Severe obesity and obesity-related health problems in the numbers we have never seen before.

This book does a wonderful job educating the reader in what they are doing subconsciously. It gives power to those who walk around inhaling food and thinking, "why the hell am I doing this?!" Once armed with the knowledge, it is amazing how you walk through the grocery store and see the companies practicing what the book preaches.

You begin to read labels in a new way and ask yourself questions like, "why would this product have so much sugar salt AND fat in it, it's just plain spaghetti sauce?!" If you are a chronic dieter, you stop looking at just fat grams and calories and start READING the whole label. The book is completely right about so many products; fat, salt and sugar are there in combinations to solely get you hooked to eat more of the product.

This book is informative and well written; the style is very easy to read and understand without feeling talked down to. If you ever wondered why we are in the state we are in as a nation of consumers, you will enjoy the education you will get from this book.
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Showing 1-1 of 1 posts in this discussion
Initial post: Oct 30, 2011 1:50:10 PM PDT
Rick says:
> "The pleasure-seeking part of your brain is hard to turn off"
Yeah, it really is.

> " it is amazing how you walk through the grocery store and see the companies practicing what the book preaches."
I've seen some products that I trusted with 3 or 4 different kinds of sugar in them, a trick the book tells you to watch out for... :/
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