Salon Beauty Kindle 10th Anniversary Hallo nav_sap_hiltonhonors_launch Learn more about Amazon Music Unlimited PCB for Musical Instruments $69.99 Grocery Handmade Gift Shop hgg17 Book a house cleaner for 2 or more hours on Amazon The Walking Dead season 8 available to buy The Walking Dead season 8 available to buy The Walking Dead season 8 available to buy  Three new members of the Echo family All-New Fire 7, starting at $49.99 Kindle Paperwhite Shop Now HTL17_gno

Customer Review

Crossing the Chasm (1991) and Inside the Tornado (1995) aremost valuable when read in combination. Chasm "is unabashedly aboutand for marketing within high-tech enterprises." It was written forthe entire high tech community "to open up the marketing decision making during this [crossing] period so that everyone on the management team can participate in the marketing process." In Chasm, Moore isolates and then corrects what he describes as a "fundamental flaw in the prevailing high-tech marketing model": the notion that rapid mainstream growth could follow continuously on the heels of early market success.
In his subsequent book, Inside the Tornado, Moore's use of the "tornado" metaphor correctly suggests that turbulence of unprecedented magnitude has occurred within the global marketplace which the WWW and the Internet have created. Moreover, such turbulence is certain to intensify. Which companies will survive? Why? I have only one (minor) quarrel with the way these two books have been promoted. True, they provide great insights into marketing within the high technology industry. However, in my opinion, all e-commerce (and especially B2B) will be centrally involved in that industry. Moreover, the marketing strategies suggested are relevant to virtually (no pun intended) any organization -- regardless of size or nature -- which seeks to create or increase demand for what it sells...whatever that may be. I consider both books "must reading."
0Comment| 54 people found this helpful. Was this review helpful to you?YesNoReport abuse| Permalink
What's this?

What are product links?

In the text of your review, you can link directly to any product offered on Amazon.com. To insert a product link, follow these steps:
1. Find the product you want to reference on Amazon.com
2. Copy the web address of the product
3. Click Insert product link
4. Paste the web address in the box
5. Click Select
6. Selecting the item displayed will insert text that looks like this: [[ASIN:014312854XHamlet (The Pelican Shakespeare)]]
7. When your review is displayed on Amazon.com, this text will be transformed into a hyperlink, like so:Hamlet (The Pelican Shakespeare)

You are limited to 10 product links in your review, and your link text may not be longer than 256 characters.