I got my Fire yesterday. I think it is too soon to write a review but I can't help reviewing it after playing with it for several hours. Despite few articles reviewing it negatively, I found it to be a very good device given its price. I want to note that I am not an iPad owner but played with it many times. Certainly iPad's responsiveness and fluidity can't be matched by a $200 device. But even then I found Fire's UI to be very responsive and snappy. I could set up 3 of my email accounts (gmail, yahoo and hotmail) very quickly. Each of them took much less than a minute to get set up and download the initial set of emails from the inbox. I watched youtube videos, they were of high quality and played without any jitter. One of the renowned sites mentioned that Fire does not respond to gravity change while playing video, I forgot which one. But I found it to be completely untrue. I played few songs from the cloud and had no reason to be unsatisfied. The custom UI is easy to learn and use. Luckily I could download Enhanced Email, a paid mail client for exchange server, for free yesterday (as part of the superb one free app per day promotion of Amazon's App Store) and it too worked like a breeze. I watched a Military Channel documentary using the Netflix app and it was a good experience. I couldn't see any room for improvement in terms of playing video both by its native video player and Netflix app. I hooked it up with my laptop and transferred few PDF files. After disconnecting I could find them easily, contrary to what few review sites claimed, and skimmed through them. I am not a big ereader fan and had not owned any ereader before, so can't compare. At least I don't have any complaint with that. The browser is the only thing which did not meet my expectation. The expectation was actually built by Amazon's Silk technology. It did not seem to be as fast as it should be with the cloud technology behind it. But it is certainly not slower than a regular browser. For my browsing habit, the browser is pretty fast. May be Silk's optimization will be more visible later when it has enough data about my browsing habit to mine. Overall, it seems to be a great tablet to me given its price. If someone wants the best table in the market he can certainly buy an iPad and be content. The Firs is no iPad killer and it did not intend to be. It does what it is supposed to do more efficiently than I expected.