Hill Climb Racing 2 Industrial Deals Fall Reading Shop new men's suiting nav_sap_plcc_ascpsc Learn more about Amazon Music Unlimited Get 10% cashback on thousands of musical instruments with your Amazon.com Store Credit Card Starting at $39.99 Grocery Handmade Tote Bags Book a house cleaner for 2 or more hours on Amazon Fall TV Binge-worthy season premieres are here Fall TV Binge-worthy season premieres are here Fall TV Binge-worthy season premieres are here  Introducing Echo Show Introducing All-New Fire HD 10 with Alexa hands-free $149.99 Kindle Oasis, unlike any Kindle you've ever held Shop Now PSFF17_gno

Customer Review

on May 29, 2011
I originally thought that Social Media was just a digital platform for narcissistic B List celebrities who had a recurring need to inform the world when they were eating or waiting for a cab. After reading Dave Kerpen's "Likeable Social Media" I now realize how narrow minded this view was. When used correctly, Social Media is an effective tool which companies of all sizes can use to identify, grow, connect, inform and serve their customer base.

Effective Social Media involves listening to your customers in an honest, non-phony way; providing real value for free without worrying about "giving away the store"; promptly responding to crises; developing a feel good online persona and inspiring the customer base. The book is packed with numerous case studies and action items detailing exactly how to achieve these necessary attributes.

This is a book which must be read slowly, earmarked, and read again and again. There is so much to digest--even the author admits most Social Media success is the result of a consistent slow, well thought out process. I intend to employ as many of these valuable ideas into my small tutoring business. Maybe, just maybe, I will be able to take this business to the next level on a shoe string marketing budget.
11 comment| 12 people found this helpful. Was this review helpful to you?YesNoReport abuse| Permalink
What's this?

What are product links?

In the text of your review, you can link directly to any product offered on Amazon.com. To insert a product link, follow these steps:
1. Find the product you want to reference on Amazon.com
2. Copy the web address of the product
3. Click Insert product link
4. Paste the web address in the box
5. Click Select
6. Selecting the item displayed will insert text that looks like this: [[ASIN:014312854XHamlet (The Pelican Shakespeare)]]
7. When your review is displayed on Amazon.com, this text will be transformed into a hyperlink, like so:Hamlet (The Pelican Shakespeare)

You are limited to 10 product links in your review, and your link text may not be longer than 256 characters.

Please write at least one word
You must purchase at least one item from Amazon to post a comment
A problem occurred while submitting your comment. Please try again later.

There was a problem loading comments right now. Please try again later.