Industrial Deals HPC Best Books of the Month Holiday Dress Guide nav_sap_hiltonhonors_launch For a limited time. 3 months for $0.99. Amazon Music Unlimited. New subscribers only. Terms and conditions apply. Electronics Gift Guide $54.99 for a limited time only Try it first with samples Handmade Last Minute Gifts Home and Garden Book a house cleaner for 2 or more hours on Amazon JCVJ JCVJ JCVJ  All-new Echo Save $30 on All-New Fire HD 8. Limited-time offer. $20 off Kindle Paperwhite GNO Shop now HTL17_gno

Customer Review

on March 14, 2012
I've been a fan of Erika Napoletano's for several months now, and when I heard she was working on a book about branding, I immediately began anticipating it. Writing at her blog, RedheadWriting, Erika is known for spot-on, steely-eyed, tell-it-like-it-honestly-is business advice, with a special knack for the "B*tch Slap" - a regular feature in which she digitally delivers a healthy dose of common sense in a "wake up and smell the freakin' Folgers already" way.

So I freely admit that this review is coming from a fan, one who adores Erika's admittedly not-for-everyone style.

She's toned it down maybe a hair or two for "Unpopular," but the common sense flows freely here, and it's always of the practical, go-forth-and-implement-this-stuff-NOW variety.

If you're a digital entrepreneur, or run ANY kind of business, freelance or otherwise, you would do well to give this one a careful read-through. Erika's thesis -- that your biz will never be loved by everybody and that this is a GOOD thing -- might not be revolutionary, but the principles can revolutionize small businesses everywhere, of every flavor. She thoroughly grasps the central truth of solo and small biz ownership: that the brand is the owner, plain and simple. Moreover, she shows you clearly all the ways that concept can and should inform your marketing and conduct of your business.

Bottom line: if you're looking for some practical empowerment in your dose-of-reality branding and marketing advice, this is the book for you.
11 comment| 7 people found this helpful. Was this review helpful to you? Report abuse| Permalink
What's this?

What are product links?

In the text of your review, you can link directly to any product offered on Amazon.com. To insert a product link, follow these steps:
1. Find the product you want to reference on Amazon.com
2. Copy the web address of the product
3. Click Insert product link
4. Paste the web address in the box
5. Click Select
6. Selecting the item displayed will insert text that looks like this: [[ASIN:014312854XHamlet (The Pelican Shakespeare)]]
7. When your review is displayed on Amazon.com, this text will be transformed into a hyperlink, like so:Hamlet (The Pelican Shakespeare)

You are limited to 10 product links in your review, and your link text may not be longer than 256 characters.