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Customer Review

on March 22, 2012
The Startup Owner's Manual along with Steve Blank's Lean Launchpad class syllabus [...], his blog and his many lectures captured on video, are part and parcel of Steve Blank's vision to disrupt how entrepreneurship is taught worldwide.

The Startup Owner's Manual delivers on that vision by virtue of disruption from the inside out. It looks, feels and smells like a textbook, yet it is a Trojan Horse that is carefully designed to deliver the killing blow to ubiquitous totem of entrepreneurial education, the 40 page business plan.

The book is easy to read and comprehensive, it manages both the macro-meta and the micro topics amazingly well.

Building on his earlier work The Four Steps to the Epiphany: Successful Strategies for Products that Win and Alexander Osterwalder's Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers, The Startup Owner's Manual successfully abstracts strategies and tactics for searching for a repeatable, scalable business model.

It is still early days in the worldwide entrepreneurial renaissance happening around us -- a few years from now, we will look back and see The Startup Owner's Manual as a seminal text in the new experiential and inquiry-based methods of entrepreneurship education.
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