For years, I've been "the computer guy" who family, friends, acquaintances, and strangers seem to seek out when it's router buying time.
And for years, I've said the same thing: "Linksys WRT54G. It costs a bit more, but it's worth it." It's just been one of those things you can't go wrong with. But now that 802.11g isn't enough, and people are looking for GigE and more, it's time for a new go-to.
I want to say it's the EA2700, because it's stupid-easy to set up if you use the disc. You almost have to actively do something wrong to not have a working router after using the disc. I think that's a big pro, myself.
Unfortunately, that's really the only thing about this router that's worth commanding a premium for.
At this price range, it's ridiculous that there isn't at least one USB port for sharing a printer and / or external drive. Decent routers that cost half as much money offer this functionality. Linksys has chosen form over function with their new routers, and inexplicably put the WDS button on the back, next to the power cable, instead of anywhere on the blank plastic front. If you're looking to make some routers "for dummies", that button should be front and center.
The Cisco app for iOS was nothing more than a front end to the web interface, and unless you're turning your guest network on and off on-the-fly, or have a desperate need to know who is on your router from your iPad or iPhone instead of a computer, it's just about useless.