2 of 2 people found the following review helpful
A retirement-dinner spiel for the advertising "in-crowd",
This review is from: Madboy: My Journey from Adboy to Adman (Paperback)
This isn't really about the advertising business per se, it's more an extended reminiscence from someone with little interest in conveying anything other than, well, talk. It's perpetual cheer-leading, ain't we got fun (a fully sanitized version, I expect), model shoots, rock videos, endless transcontinental flights, gorgeous this, fabulous that, blah, blah, blah. We don't really LEARN anything real about the advertising industry, how it works, what makes it tick, what it adds to the world (c'mon, we're not curing cancer, really!!). A lot of what is most telling is what is missing here - Kirshenbaum begins the book with a chapter about being mentored by his first bosses, but who has he mentored? Who has he taken an interest in besides himself?
The best part of the book (this redeemed it entirely for me) was his description of his family, particularly his grandfather (his "Brandpa"), and his attachment to "class" through specific brand-name items.
This book is OK, but for someone "creative" this could have been so much better.