18 of 19 people found the following review helpful
If You Have a Website or Two Bucks & Change, Buy This Book !!!,
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This review is from: The Never Cold Call Again Online Playbook: The Definitive Guide to Internet Marketing Success (Paperback)
I'm the CEO of a successful training program. We went online in 1999, so I'm not a newbie to online marketing. I am aware of most and use some of the methods Frank explains so simply and clearly in this book. Like the author I have a strong background in sales, and I bought this book only because I wanted to see what he had to say before buying his much more expensive book. I got waaay more benefit from this book than I expected to.
We have spent $$$Thousands of dollars on Adwords, SEO, yada yada and just as many hours of online research to improve our company's bottomline. As I said, we currently employ many of Frank's methods and have wanted to use others but had no idea how to proceed with a few of them, even after all those hours of research.
This book super-simplifies the things that you too know you should be doing and makes it possible to begin doing these things TODAY. This book is intelligently written, easy to understand and doesn't try to over-complicate anything. As for reviewer complaints that readers are constantly being directed to his website, do the math. At $[...] bucks and change, there is no profit margin left on this book which now serves as part of his marketing plan. And by the way, I didn't find this book at all "bait and switch"-y which is what some reviewers suggest. This book is jam-packed full of usable information about how to sell more online products or services and I believe it is the best book I've read on the subject. I have already implemented some of his suggestions on our primary site and will over the next few months implement the rest, as well as investigate JV opportunities with a book that I am finishing right now.
If you have $[...] bucks left on your credit card after Christmas and want to either improve what you're currently doing online or get started marketing a product online, buy this book!!! You will save yourself tons of frustration, time and money. I believe it's worth at least a hundred times its cost and that it will be the best money you've ever spent on internet marketing.
By the way, I am not a current customer of the author's. In fact, I'd never heard of him until I found this gem on Amazon, so be assured that I'm not his sister, wife or best friend trying to promote his book. It is simply the best internet marketing book I've read to date and I wanted to share that with prospective readers.