The concepts that Rifkin puts forward are incredibly important to the future of our economy, but more importantly to combating climate change. I so want to like this book, because more people need to become familiar with these concepts. But the writing! Mr. Rifkin, it is very nice that you have had dinner with Angela Merkel, and met with many heads of state, but this does almost nothing for your narrative. It reads more like an ego trip than a description of the very important process of communicating ideas, and the development of long range plans for the implementation of those ideas. The book could be a great resource as well, but is incredibly under-footnoted, so it has very little value for further research. A real disappointment.