46 of 51 people found the following review helpful
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This review is from: Born to Buy: The Commercialized Child and the New Consumer Culture (Hardcover)
I'm a practicing child psychologist, and I have followed the media and their impact on children for a number of years. I found Dr. Schor's arguement accurate and convincing. I think the book is a must read for parents seriously concerned about the way big advertising is socializing their kids.
By the way, I recommended the book to my book club -- all men, mostly with children. Me, a child psychiatrist, a lawyer and a bunch of engineer types. Not a group for "chick books." We thought it was one of the best we've read in a couple of years.