Creating a CEO brand isn't easy, as Suzanne Bates tells us in this, her 3rd book. That's because it's not just about having a little charisma or talent, it's instead about "discovering your CEO brand by channeling leadership qualities to amplify (your) company value." Once achieved, small and large companies alike will benefit from a CEO's brand, Suzanne maintains.
But how is it done? How does one surmount all the challenges and skillset learning curves? Fortunately this book shows us how!
Via step-by-step instructions and concrete examples, the book's chapters focus on such topics as:
Connecting with KEY audiences Elevating your "leader profile" Employing both traditional and new media TO YOUR ADVANTAGE Attracting and keeping great talent CREATING new business opportunities
... and a whole lot more.
Written in a lively and accessible style, the author does what she did in both her previous books: guide us up a most unique path toward achievement and prosperity, then help us maintain the proper attitude for keeping ourselves continually alive on that higher career and professional ground.
This book belongs on everyone's business success bookshelf. Purchase and read it NOW!
NOTE: A version of this review has been posted on my website: [...]
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