Top positive review
A remarkably well-designed textbook.
on July 10, 2010
I'm a graphic designer with a background primarily in print design.
This is one of the first books on SEO I've read, so its hard to compare to others. But I found the book to be very readable, informative and packed full of useful tips that I will be able to apply to my next web project.
It's well-written and well-edited. Obviously, a great deal of thought went into decided what to include and (just as importantly) what to exclude. And though the subject is technical, the language never went over my head.
But what impressed me most about this book was the design. It's rare to find a technical intruction book that puts so much thought into the layout, the information hierarchy, the typography and the other design tools that help the reader navigate through the page, find the information they need, and better understand how one piece of text fits into the larger context.