Top critical review
Dated, dated, dated
Reviewed in the United States on March 5, 2014
I tend to buy a lot of books, and made the mistake to trust the rave reviews for this one without paying attention to the table of content. Ouch!
This book needs to be completely revised for today's market and reality. It is filled with anecdotes that do not apply in today's world. Oddly, the author focuses way too much on problems: from getting audited by the IRS (call your accountant), to dealing with delinquent clients (call a Collection Agency), ... He portraits a very hostile world where everything needs to be in writing... (which is actually good advice btw, hence the 2 stars). I think it's great that the author is honest and shares his struggles... But the ENTIRE book has this negative, very rigid undertone.
Here's the catch: while I agree that it's vital to know what to do when things turn bad, starting a career with this sole focus might not be such a good idea... It's incomplete, and frankly very uninspiring.
But unfortunately that's not all–here I'm just stating personal preferences as a reader.
Here's the real problem... the book is lacking in "business best practices" that actually matter in today's world:
- nothing on social media
- nothing on marketing
- nothing on promotional strategies
- nothing on website creation
- nothing about personal branding
- nothing about understanding the culture of your specific market
- nothing on how to approach a new client
- nothing on self-generated projects
- nothing on success stories of today's photographers sharing insights on the way they work
These elements are obviously vital, and the author avoid them altogether. In addition, the book is filled with weird screencaptures from the 90's–no user interface looks like that anymore.
Come on! No Pinterest? No Instagram? No Facebook? Nothing on email marketing? Nothing on dealing with ad agencies?
Please visit the author's website, (that uses Flash!!!), there's no Social Media link whatsoever on the homepage...
I buy tons of books related to creative professions because I teach.
I was hoping to discover something I could share with my students; but unfortunately this book is way too dated. If you've never heard of model releases, basic contract writing, you might find it useful (but again, this information can be found online for free). The title is misleading, it is not about "best practices" in today's world. It should be called instead "Dealing with the legal and administrative aspects of photography" that would be more accurate. Very disappointing.