Start selling with Amazon
The fastest-growing and preferred acquisition channel for over half our multichannel sellers.1
$39.99 a month + selling fees
"I’ve actually been really impressed—and kind of surprised, quite frankly—at how much Amazon has helped us build the brand; not just on Amazon, but outside of Amazon."
Matt McCauley
Co-Founder
74%
of Amazon Customers use Amazon to discover new products or brands
500K
brands are in Brand Registry, unlocking our powerful tools
Over $50K in potential benefits
Ready to sell? Launch your brand today with a powerful playbook for new sellers and over $50K in potential benefits.
Get 5% back on your first $1,000,000 in branded sales
Try FBA with free inbound shipping, storage, removals, and returns
Get $50 credit for Sponsored Products CPC ads—bids are up to you
Get a head start on brand protection, product reviews, and more
Your business at scale
Amazon customers buy roughly 7,400 products per minute from U.S. sellers. Build, grow, and scale your brand with our innovative toolkit: world-class logistics, a proven customer experience, rich data insights, and cutting-edge advertising & marketing solutions. This is your path toward profitability.
“When we launched on Amazon, I had expectations that Amazon would be about 10% to 20% of our total business. Within the first six months, it was 50%. It just exploded. And it really changed the way I thought about the future of our business.”
Dee Murthy
Co-Founder
On average, sellers see a 20–25%
increase in sales after adopting FBA.
You sell it, we ship it
With Fulfillment by Amazon (FBA), you store your products in our fulfillment centers, and we pick, pack, ship, and provide customer service for these products. For a limited time, try out new inventory with less risk with New Seller Incentives.
Connect with ads on and off-Amazon
Get discovered, increase sales, and control costs with Amazon Advertising solutions, with Sponsored Products CPC ads, Sponsored Brands to showcase your brand and product portfolio, Sponsored Display to engage new audiences or those browsing your products.
Perfect Launch: five steps for your first 90 days
Amazon data scientists refer to the use of five selling programs—Brand Registry, A+ Content, Fulfillment by Amazon, Automated Pricing, and Advertising—within the first 90 days of selling as Perfect Launch. Sellers taking these five steps can generate sales more quickly.
Your brand experienced
Connect your brand to millions of customers. Control the experience from discovery to your dedicated storefront, and from your product pages to their inboxes—Amazon customers following a brand spend more than double that of non-followers. Communicate your core values, build loyal relationships, and ignite your brand experience.
"We found that the tools, the features, everything that we can do within the branded storefront can mimic what we’re doing on our website."
Susan Petersen
Chairwomen & Chief Brand Officer
Customers who follow a brand on Amazon
spend 2X more than non-followers.
Your dedicated storefront
Showcase your brand and products in a multipage, immersive shopping experience with Amazon Stores. Curate content to inspire, educate, and help customers discover your brand, and get insights into related sales, visits, page views, and traffic sources.
Optimize your brand content
Showcase your brand and product features on Amazon product pages, and run A/B tests to optimize your content for conversion using Manage Your Experiments. Over the last year, thousands of sellers have used the tool to maximize product listings.
Inform your strategy
Make informed, strategic decisions about your product portfolio, marketing, and advertising activities with valuable insights from Brand Analytics. Over the last year, more than 500,000 sellers have used this tool to accelerate the growth of their brands.
Your success supported
Protect your brand and IP with powerful tools to defend against counterfeits and fraud, plus get critical performance metrics to monitor customer sentiment and ensure a top-tier, always-on brand experience. Get started with 1:1 onboarding support for insights to help you take your business to the next level.
"The automated protections and the self-service removal of counterfeit products, is a significant development that will help ensure our customers receive authentic Vera Bradley products from Amazon."
Mark Dely
Chief Legal & Administrator Officer
Over 500,000 brands worldwide are enrolled in Brand Registry.
Register your brand
Unlock a suite of tools designed to help you manage your brand and create a better customer experience, including automated protection and powerful search tools to find and report violations.
Get a helping hand
All new sellers in the U.S. now qualify for 12 free months of 1:1 onboarding support from our account managers. Or, add a designated account manager to help you scale your business with Strategic Account Services (SAS) Core.
Scale with apps and services
There are more than 6,200 Amazon-vetted service providers and apps which are used by more than 1 million sellers worldwide to help sellers build, manage, automate, and scale their business.
Brand case studies
Programs
Unlock a universe of selling opportunities
What type of Amazon seller are you? Play to your strengths and create your selling strategy with a variety of programs made to support your unique business.
Learn more about selling with Amazon
Introduction to ecommerce selling
What is ecommerce?
Electronic commerce (ecommerce) is the trading of goods and services on the internet. Learn about the advantages and disadvantages of this selling channel.
Build a business
For entrepreneurs and growing businesses, ecommerce can be a profitable model to adapt either as the sole focus of your business, or as an additional selling channel.
Ecommerce fulfillment
Ecommerce fulfillment is a vital ingredient to growing a successful online retail channel. Here’s what to consider when looking for an order fulfillment service.
Inventory management
Maintaining the right amount of inventory to meet demand can help keep your business humming. Get effective inventory management tips for ecommerce business owners.
What is dropshipping?
This guide covers the definition of dropshipping, how it works, pros and cons, related Amazon policies, and alternatives to consider for ecommerce businesses.
Create an Amazon storefront
Learn how to tell your brand story using Amazon tools. Build immersivei storefronts and customize product detail pages with rich media and content.
Sell books on Amazon
Learn how to sell used books, new books, or your own self-published books. We've got the steps to help you get started—and seven tips to help you succeed.
Seller University
Our online training program is designed to help brands, businesses, and entrepreneurs learn how to succeed as Amazon selling partners.
Amazon Selling Partner Blog
Read updates, articles, and stories about getting started in ecommerce and growing your business in Amazon stores.
Just have a few items to sell?
Start selling today
Put your products in front of the millions of customers who search Amazon.com every day.
$39.99 a month + selling fees
1 Amazon internal data, FY2021 survey of 21.2K U.S. multichannel sellers