- Paperback: 296 pages
- Publisher: O'Reilly Media; 1 edition (August 12, 2008)
- Language: English
- ISBN-10: 0596522347
- ISBN-13: 978-0596522346
- Product Dimensions: 9 x 0.7 x 9 inches
- Shipping Weight: 1.7 pounds (View shipping rates and policies)
- Average Customer Review: 253 customer reviews
- Amazon Best Sellers Rank: #14,252 in Books (See Top 100 in Books)
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slide:ology: The Art and Science of Creating Great Presentations 1st Edition
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From the Publisher
If a slide contains more than 75 words, it has become a document. You can either reduce the amount of content on the slide and put it in the notes, or admit that this is a document and not a presentation. If it is the latter, host a meeting instead of a presentation, and circulate the slideument ahead of time or allow the audience to read it at the start. Then you can use the remainder of the meeting to discuss the content and build action plans.
Presentations with 50 or so words per slide serve as a teleprompter. This less-than-engaging approach often results from a lack of time spent rehearsing the content, and is the default style of many professionals. Unfortunately, presenters who rely on the teleprompter approach also usually turn their backs to the audience. The audience may even perceive such presenters as slow, as the audience reads ahead and has to wait for the presenter to catch up.
True presentations focus on the presenter and the visionary ideas and concepts they want to communicate. The slides reinforce the content visually rather than create distraction, allowing the audience to comfortably focus on both. It takes an investment of time on the part of the presenter to develop and rehearse this type of content, but the results are worth it.
About the Author
Principal of Duarte Design since 1990, Nancy Duarte passionately pursues the presentation development and design niche. One of the largest design firms in Silicon Valley and listed as a top woman-owned business in the area, Duarte Design is one of the few agencies in the world focused solely on presentations, whether they are delivered in person, online or via mobile device. Nancy's twenty years of experience working with global companies and thought leaders has influenced the perception of some of the world's most valuable brands and many of humanity's common causes.
Top customer reviews
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A must read for anyone who works with PowerPoint often but struggles.
I bought the book at a time when I was struggling to depict a very technically complex manpower planning system in a way that was intuitively understandable. As I worked through the illustrated 260 page volume, I found myself nodding my head throughout. That is, Duarte's expertise shines through as she provides a very good basic structure for presentation design. This book was useful to me in my work; I incorporated some of her recommendations into the presentation that I was building.
From a critical perspective, I can't say that much of the material is original or unique to this volume. I've seen many of the principles described here in other works. Duarte also has a slight tendency to pad the prentations: saying in 5 pages and 20 pictures what could be said in a few sentences. Even with these limitations, Duarte's collection and organization of existing materials (with some original material sprinkled in), her easy-reading delivery, and her very strong visuals make this book a worthwhile read.
Nancy Duarte's highly informative, step-by-step guide to producing and executing elaborate slide presentations is extremely powerful; perhaps too powerful for most applications. For the typical, slightly informal, "quick and simple strategy", this book, which is about 270 pages, is probably 200 pages too long. There's a lot of material in here; no doubt, but for most practical purposes, there's a lot of "skimming" to be done, to cut to the chase. That's not really a problem, I suppose. After all, it's better to have access to all this information, to be prepared for something really collosal in scope and importance. The earlier reference to Al Gore is my tongue in cheek observation to the book's likely amount of overkill. For the vast majority of presentations - slide or otherwise - a much simpler approach is advisable.
However, this book is beautifully crafted with remarkable attention to detail and visual impact. It may be more than anyone will ever need to prepare for any possible presentation imaginable, so this may wind up on more coffee tables than conference tables throughout corporate America. That's not necessarily such a bad thing, unless the struggling business is operating on tight margins, where every penny spent has to be relentlessly scrutinized. In that case, they may need to leave this tome alone.
The beauty of this book is how Nancy Duarte unintentionally gives life back to PowerPoint by giving us the basics of the art of presentation. The book contains information that is essential for any presenter, layout, font, color schemes. I have been presenting things to business audience for almost 30 years, and i wish I wish I had a fraction of Nancy's book, my life would have been certainly easier.
If you haven't read this book, you should question your own presentations.
I will be a better designer for having this reference.
On a side note I purchased the Kindle version first. I returned it because it was not really a Kindle text-based book. It was a collection of page snapshots. Even the Table Of Contents was an image and didn't include links to the chapters. I returned it the same day and purchased the hard copy. Figured if I was going to have to look at pictures, it's better on paper pages than a kindle screen.
I will continue to learn more about presentations and keep improving it so at some point the whole world will stop using bullet-point presentation and appeal to the emotion of the audience.
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