Top Selected Products and Reviews
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1.
"Very good for understand the branding core concepts" - By Mauricio Vargas P
Academic book. Very good for understand the branding core concepts. The paper quality is very bad. Is the cheapest paper that I have ever seen!
The content 5 Stars. The paper 1 Star!(1) -
2.
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List Price: $35.00 Price: $16.42 You Save: $18.58 (53%) "The first 2-3 Chapters are extremely helpful to people unfamiliar with Branding as a concept and the need for a strategy" - By T. R. Nobile (Mississippi)
I haven't made it through the entire book yet. However, had I bought this book sooner, I would have gotten a basic understanding of branding much sooner and saved a lot of time. Instead, I did a lot of my own research on the web and reading blogs. My independent research was helpful, but it took substantially more time than simply reading the first couple of chapters.(22) -
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List Price: $27.99 Price: $22.21 You Save: $5.78 (21%) "Simply a must!" - By Karolyn Stayer
For anyone passionate about branding, "What Great Brands Do" is a must-read!
An easy to read guide filled with examples that clearly reinforce her principal - operationalizing your brand and keeping it at the core of all areas of your business and as a guide for decision making. As for someone who has a has worked both small and large corporate environments, I found the book to be completely relevant and extremely helpful - regardless of how large, small, young or mature your organization may be.
A fantastic playbook for approaching branding - the right way. Based on her on experience and expertise, Denise explains why keeping the core values of your brand at the heart of strategy, execution and at every consumer touch point will truly separate the best from the rest. A refreshing read, a a great reminder!!
Thank you Denise!!!(96) -
4.
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List Price: $45.00 Price: $25.16 You Save: $19.84 (44%) "What every branding/identity design should have" - By Amazon Customer
A great guide for brand identity designers. A book that you mush have and review from time to time.(131) -
5.
- May take an extra 1-2 days to ship.
List Price: $24.99 Price: $18.02 You Save: $6.97 (28%) "A Wonderful Guide for Building and Managing Brands!" - By Emily Weiland
Carolina Rogoll’s book Star Brands is absolutely fantastic! The book deconstructs the process of building and managing star brands through the clever and straightforward “Star Brand Model”. The model is applicable to brands in various stages of development and for readers with various brand building skills.(12) -
6.
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List Price: $20.00 Price: $10.30 You Save: $9.70 (49%) "Outdated but not Useless" - By Girl4hvn
Positioning: The Battle for Your Mind, by Al Reis and Jack Trout, is a classic how-to book for marketing with timeless lessons. It wasn't until a ways into the book that I realized how old the book was. Some of the examples used truly date the book. These dated examples may date the concepts, but not their worth. It is interesting to note the successes and failures of companies, politicians, and products predicted in the book and how the history for each played out.
I had not realized how important positioning was in business and ones personal life until reading this. This book was an easy and fun read, but still packed with enlightening information that reigns true despite the changes in the world. It uses history and "current events" to express and better explain theories and practices which can be extraordinarily useful. It also explains what not to ... full review(287) -
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List Price: $70.00 Price: $45.28 You Save: $24.72 (35%) "Excellent book on brand management strategy" - By Audrey AS (Boston, MA, USA and Paris, France)
The New Strategic Brand Management is a book that offers real new perspectives on the topic of Brand management. Beyond having dedicated sections for specific types of brands (luxury brands, corporate brands or retail brands for example), this book offers an in-depth theoretical perspective along with very good global illustrative examples. It enables the reader to disentangle concepts such as brand image, brand identity, brand persoanlity, brand territory, brand values etc. It is helpful in understanding which steps should be taken at all stages of the brand evolution (new brand, expanding brand, mature brand etc.)
It also shows how to use a brand to avoid the commodity magnet, how to use a brand architecture to by-pass territory issues or to support brand extension, how to create new brands in the socially inter-connected 21st century of Web 2.0, always from both the manager and the consumer perspectives, in B-to-B and B-to-C ... full review(14) -
8.
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List Price: $18.99 Price: $10.60 You Save: $8.39 (44%) "Best book on branding I've read yet." - By O&G Marketing Manager (Houston, TX)
As a marketing professional with an advertising degree and fifteen years of experience, the more marketing I do, the more these "Immutable Laws of Branding" seem come into play. When I first read this book six or seven years ago, I thought, "Well, I understand and agree with most of the precepts, but not all of them." But, as I've managed marketing campaigns and projects over the years, whenever one wouldn't get the results I wanted (or expected), after going back and reviewing it, the issue oftentimes could be clearly tied back to the violation of at least a couple of the "laws."
The biggest problem with the book isn't anything in the book itself. The biggest problem revolves around what most people think marketing and branding is or does (or should do). So, for the most part, even most professional marketers operate on their already understood beliefs about ... full review(221) -
9.
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List Price: $80.00 Price: $66.63 You Save: $13.37 (17%) "Concise, nicely written, and nice managerial take-aways." - By Gary J. Bamossy (Salt Lake City, Utah)
A contemporary and cutting edge choice for an intro course in Brand Management for MBAs, or undergraduates. A nicely written nine chapter paperback, which works very well for 10-12 week courses. The chapters hit on all key topics, offering managerial frameworks and discussions. This is the second year that I'm using this text. In addition to the clear writing, I like its structure and conciseness, which allows me to easily work my own materials and readings.(3) -
10.
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List Price: $24.95 Price: $17.00 You Save: $7.95 (32%) "Why You Should Brand Against the Machine" - By Nick Westergaard (Coralville, IA)
With powerful tools like Google, Facebook, and Pinterest, we don't need to concern ourselves with dusty concepts like `branding' anymore do we? That's soooooo old school. Think again. Now more than ever we need to build strong brands to stand out against the deafening noise. A new book not only makes the case for branding but offers a prescription for success in our rapidly evolving and ever-crowded new media world.
THE ELEVATOR PITCH
This concept is at the very heart of Brand Against the Machine by John Morgan. Regardless of the media shifts around us, brands have the potential to be strategically advantageous, long-term assets. Pricing, customers, and databases can easily be stolen or copied. Building a strong brand is really the only option for true differentiation. As Morgan says, "Having a strong brand beats the heck out of selling."
THE BIG IDEAS
The short chapters in ... full review(177) -
11.
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List Price: $39.95 Price: $32.60 You Save: $7.35 (18%) "At last a bit of science" - By Simon van Wyk (Sydney, Australia)
There is more nonsense written about branding that almost any other area of business books. Most books seem to focus on the same brands - Apple and Harley Davidson and leave it to the reader to work out how to translate that magic to their own product. Well this book does not. Byron Sharp uses his many years as a researcher to deliver a really useful analysis of brands and how you market them.
It's well written, full of meaningful data and it's useful. Some of the sections are so counter intuitive I needed to read them and then think it through and then return to the chapter to re-read before I was able to integrate the learning. That's not a criticism the book is well written and easy to read but some of the concepts need work to truly understand.
If you ... full review(47) -
12.
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List Price: $29.99 Price: $14.33 You Save: $15.66 (52%) "he spends a great deal of time redefining what branding is (in case ..." - By Gregory Brian Chewning Jr.
The Brand Gap is a jam-packed, quick read about the evolution of branding, as well as building a brand and doing it right. For Neumeier, he spends a great deal of time redefining what branding is (in case we have missed its evolution), as well as addressing misconceptions about branding.
Neumeier does an excellent job identifying the strategic and creative way one can go about making a brand that lasts: Differentiate, Collaborate, Innovate, Validate, and Cultivate. Each step creates a movement to build a successful brand by: standing out, sharing and comparing ideas, making sure the brand fits the situation, and keeping the brand relevant. Overall, I thought this five step approach was concise and helpful because of its outward focus. No longer is a brand about the creator, but the consumer. Each of these five steps involve looking beyond oneself and dialoguing with ... full review(161) -
13.
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List Price: $19.95 Price: $14.59 You Save: $5.36 (27%) "communication and agency professionals with a useful guide for creating compelling" - By Andrew Spender (USA)
Brand, Meet Story is a powerful blend of practical advice and insightful examples. It provides PR, marketing, communication and agency professionals with a useful guide for creating compelling, actionable and sharable content for the digital age. It outlines a useful framework that can be practically applied with immediate effect, which makes this a valuable read for all marketing and communications professionals.(15) -
14.
- This title will be released on June 27, 2017. Pre-order now.
Price: $9.99 "Five Stars" - By C.D.T (Trinidad)
Easy to read and concepts are well explained and practically drawn out(1)
