Top Selected Products and Reviews
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1.
- In Stock.
List Price: $29.95 Price: $18.95 You Save: $11.00 (37%) "Fascinating Analysis of Gen Z with Profound Implications for Colleges & Universities" - By L. M. Keefer (Connecticut)
If you haven't been introduced to Generation Z yet, this book clearly analyzes this generation born between 1995-2010. (You wonder what we will call the next generation, right?) You may be surprised at some of fascinating statistics on this generation. I was. The implications of the statistics are provocative. The authors, in the final chapter, use their statistics to map out a plan for colleges and universities to engage Generation Z to help them profit from their academic experience. This chapter should be of interest to anyone in academia.
Some of the statistics from this book I found most intriguing about this we-centric generation - you will enjoy finding your own:
* only 55% are Caucasian - this is the most diverse generation
* only 60% are optimistic about the future compared to 89% of Millennials
* they are the least ... full review(26) -
2.
We Are Generation Z: How Identity, Attitudes, and Perspectives Are Shaping Our Futureby Vivek Pandit- In Stock.
List Price: $16.95 Price: $11.52 You Save: $5.43 (32%) "A wonderful read!" - By Amazon buyer (Dallas, TX)
The author did a good job of explaining what's different about Generation Z, and why they think differently than other generations. Personal anecdotes are supported by research studies to illustrate the impact that this generation is having on society. Unlike other books about Gen Z that have a marketing angle, this book covers topics as diverse as Gen Z's views on competition vs collaboration, technology and identity development, education, science, politics, and privacy. I have two children in high school, and feel better about their future after reading this book!(9) -
3.
- In Stock.
List Price: $29.95 Price: $15.47 You Save: $14.48 (48%) "Understand the Next Generation and our world!" - By Suzanne Potter
This is an amazing book! Everyone who wants to stay up with the Next Generation and they way they are changing the world, needs to read this book! So good!(73) -
4.
- In Stock.
List Price: $29.95 Price: $20.36 You Save: $9.59 (32%) "EXCELLENT" - By Autamme_dot_com (Fi)
This is a revised version of a previously well-received book that looks at how to market to Generation Y:ers, which now adds Generation Z to the mix. Yes, you are getting old, there’s a Generation Z and they can exhibit totally different traits and have different demands and expectations. Strap yourself in and read this book that will suggest ways to successfully market to these groups.
The authors mix together with aplomb current thinking about what makes Generation Y and Z:ers think, feel and behave and considers how changes to society, technology and business have impacted matters. Add in a few case studies and interviews and you have a very compelling, engaging and - dare one say it – essential read. It manages to be informative, reactive and very more-ish, putting it head and shoulders above many marketing books that promise the earth but seem to be a bit ... full review(1)