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twitter means business: how microblogging can help or hurt your company Paperback – November 14, 2008
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Top Customer Reviews
He documents dozens of corporate Twitter users including Zappos, Best Buy, Home Depot, Starbucks, Sprint Nextel, Comcast, JetBlue, and Whole Foods. H&R Block uses Twitter as a customer-support tool, a public-relations tool, and a product-development tool. Customers tweet about what they like and don't like about the company's online services and desktop software. A "Twitter lesson" follows each case study.
I found really helpful Ojeda-Zapata's descriptions of Twitter-related services, including Tweet Scan, Twellow, TwitScoop, The Social Brand Index, and Twitterati.
This is a completely business-oriented book about Twitter, ideal for those companies and small business owners wondering, "Why" and "How can something so simple as a 140 character status update be useful to my business?" This book answers this question and provides many helpful examples of companies large and small who use Twitter, describing exactly how they have benefited. It gives you many ideas about how Twitter can be used to help you in business, no matter what type of work you do.
The book includes a nice resource section called "Twitter Tips, Tricks and Tools". The book is a quick read, and quite short (135 pages), but to the point and well worth the expense. I just read another Twitter book called "Twitter Revolution" and found that there was not a huge amount of overlap; both books helped me to understand what the Twitter phenomenon is all about and how to use it for myself. If you're serious about using Twitter for business, get both.
With fascinating detail, Julio Ojeda-Zapata has created a page-turner with plenty of creative fodder to teach readers about the business uses of Twitter. As he explains on page 5, "Twitter means business. That is, a service initially meant for informal communication between individuals has recently become the darling of businesses, large and small. Such firms are finding the "Twitterverse" a fine place to keep an eye on their brands, and what is said about them."
If you wonder about the numbers, just look on page 9: "according to site-analytics service Compete, Twitter saw more than 2.5 million unique visitors as of August 2008, a 443 percent increase over the previous year."
Throughout the book, Ojeda-Zapata captures the various applications in "Twitter Lessons" which are scattered throughout the book. With little effort, the reader will easily be able to apply these Twitter uses to their own business.
I quickly highlighted and flagged my copy of TWITTER MEANS BUSINESS. I want to use it as a reference which I will use repeatedly until the lessons in this book become second nature to my own business use of this valuable tool.
The one missing piece in TWITTER MEANS BUSINESS is a thorough index but this lack can be filled in with a later edition of the title. I highly recommend this book to anyone who is looking to open new opportunities for their business through Twitter. @terrywhalin
I have been on Twitter myself for about a year or so and I really had not yet figured out the benefit, other than social. For instance, quite often when I would tweet some information here in Bangkok my aunt in Arkansas, quite literally halfway around the world, would receive the information on her phone. (A "tweet" is Twitter lingo for a short message on Twitter - all tweets are 140 characters or less). This benefit was very clear. But Julio Ojeda-Zapata really opened my eyes.
First of all, the author has shown the reader how companies can use Twitter to help repair their image service wise. The example he gives is how Comcast keeps an eye on what people tweet about them and then they would follow up on complaints. Other companies such as JetBlue, Zappos and Whole Foods use Twitter in different ways ranging from getting out information their businesses want their customers to know, to using Twitter as a way for employees to communicate with one another, down to promoting customer loyalty. There was one great example where Zappos promoted a cocktail reception for Twitterers with their CEO in San Francisco.
On top of the great examples of the many ways these companies are using Twitter near the end of the book Julio Ojeda-Zapata also gives us lots of information on Twitter applications that help us to greater integrate Twitter into our social media and also to make it a more effective means of getting the word out. I have been working on these since I finished the book.Read more ›
Most Recent Customer Reviews
If you have little experience with Twitter, then this book will help you understand the impact that social media is having on business. Read morePublished on April 3, 2009 by G. Krivicich
TWITTER MEANS BUSINESS by Julio Ojeda is absolutely first rate. The writer's style makes it eminently readable and entertaining, even for those not totally familiar with the... Read morePublished on January 29, 2009 by M. Baril
This slim volume was written by Julio Ojeda-Zapata and published by HappyAbout.info. It is designed to be a How-To and Why-To for those who have no idea what Twitter is, why... Read morePublished on December 31, 2008 by Robin Holstein
Does a find job of summarizing many of the current success stories in the Twitterverse. Could have had more information on the tools businesses use to manage those successes --... Read morePublished on December 28, 2008 by Michael Fleming
Julio has written the holy grail of Twitter books. Not only is it a page turner, it also educates and really gives the reader a sense of how Twitter can help their business grow. Read morePublished on December 22, 2008 by Seth Goldstein
With all the twitter about Twitter this book cuts through the jargon as the stand out book for this social media power tool
Shut Up! and Listen to Yourself